Johnnie Walker
Johnnie Walker Experience
Located on Princes Street in the heart of Edinburgh, the Johnnie Walker Experience is a modern, multi-sensory whisky attraction dedicated to one of the world’s most famous Scotch whisky brands.
Opened in 2021, the experience invites visitors to explore the story of Johnnie Walker through an immersive, flavour-led journey that blends storytelling, tasting and interactive technology. During the 90-minute experience, guests discover the heritage behind the iconic blends while enjoying a personalised whisky tasting tailored to their flavour preferences.
Visitors can also relax at the rooftop bar with views of Edinburgh Castle or browse the retail store for exclusive bottles and gifts.
Explore Tours
The Johnnie Walker Experience offers a range of immersive whisky experiences designed for both enthusiasts and newcomers. Visitors can enjoy the signature flavour-journey tour, guided tastings of Johnnie Walker blends, and premium whisky experiences in dedicated tasting rooms. Cocktail-focused sessions and rooftop bar experiences add another dimension to the visit.
Due to its popularity and city-centre location, advance booking is strongly recommended.
We’re Improving Our Booking Experience
We’re currently upgrading our ticketing platform to help make planning your next Brand Home experience even smoother.
Online Tickets sales are currently available via our GB site only.
If you’re looking to book a Brand Home experience, please continue to our GB site to complete your reservation. Our team appreciates your patience while everything settles in behind the scenes.
We look forward to raising a dram with you soon.
Plan your visit
Everything you need to know to enjoy a great experience
Find all the information you need to book, plan and enjoy The Johnnie Walker Experience. Advanced booking is highly recommended to avoid disappointment.
Address: The Johnnie Walker Experience, 145 Princes Street, Edinburgh EH2 4BL, UK
We recommend visiting Traveline Scotland to plan your route and to stay up to date on transport options.
Read more at https://travelinescotland.com/
Opening hours vary by department & over the festive season. Please visit www.johnniewalkerexperience.com more information.
At Johnnie Walker, we understand the need to protect and restore the planet’s resources. If 200+ years of perfecting our craft has taught us anything, it’s the vital role that balance plays. We understand how essential the harmonious interplay between wood, water, earth and living creatures is to the world around us. That’s why we’re committed to reducing our footprint ‘from grain to glass’.
We’re pleased to have consulted Euan’s Guide to ensure that we provide disabled access information upfront to give all our visitors the confidence to visit our distillery and enjoy the experience. Please do let us know if you have any specific requirements at the time of your booking and a member of staff will be in touch.
Assistance dogs are permitted in the distillery and on tours. All other dogs are not, but well-behaved dogs are welcome in our shops and bars. Review our dog-friendly policy here.
Telephone | 01313 769494
Email | reservations.jwps@diageo.com
Awards
World Travel Awards – World’s Leading Spirit Tourism Experience (2023, 2024, 2025)
World Travel Awards – Europe’s Leading Spirit Tourism Experience (2023, 2024, 2025)
Icons of Whisky Scotland – Visitor Attraction of the Year (2023)
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