Johnnie Walker

A woman stands in a gift shop lined with several display shelves of whisky. The woman holds a bottle of whisky in her hands. Two other people are browsing the shelves behind her.

Johnnie Walker Experience

Located on Princes Street in the heart of Edinburgh, the Johnnie Walker Experience is a modern, multi-sensory whisky attraction dedicated to one of the world’s most famous Scotch whisky brands.

Opened in 2021, the experience invites visitors to explore the story of Johnnie Walker through an immersive, flavour-led journey that blends storytelling, tasting and interactive technology. During the 90-minute experience, guests discover the heritage behind the iconic blends while enjoying a personalised whisky tasting tailored to their flavour preferences.

Visitors can also relax at the rooftop bar with views of Edinburgh Castle or browse the retail store for exclusive bottles and gifts.

Explore Tours

The Johnnie Walker Experience offers a range of immersive whisky experiences designed for both enthusiasts and newcomers. Visitors can enjoy the signature flavour-journey tour, guided tastings of Johnnie Walker blends, and premium whisky experiences in dedicated tasting rooms. Cocktail-focused sessions and rooftop bar experiences add another dimension to the visit.

Due to its popularity and city-centre location, advance booking is strongly recommended.

We’re Improving Our Booking Experience

We’re currently upgrading our ticketing platform to help make planning your next Brand Home experience even smoother.

Online Tickets sales are currently available via our GB site only.

If you’re looking to book a Brand Home experience, please continue to our GB site to complete your reservation. Our team appreciates your patience while everything settles in behind the scenes.

We look forward to raising a dram with you soon.

Continue to GB Site

Plan your visit

Everything you need to know to enjoy a great experience

Find all the information you need to book, plan and enjoy The Johnnie Walker Experience. Advanced booking is highly recommended to avoid disappointment.

Getting Here

Address: The Johnnie Walker Experience, 145 Princes Street, Edinburgh EH2 4BL, UK

We recommend visiting Traveline Scotland to plan your route and to stay up to date on transport options.

Read more at https://travelinescotland.com/

Opening Hours

Opening hours vary by department & over the festive season. Please visit www.johnniewalkerexperience.com more information.

Sustainability

At Johnnie Walker, we understand the need to protect and restore the planet’s resources. If 200+ years of perfecting our craft has taught us anything, it’s the vital role that balance plays. We understand how essential the harmonious interplay between wood, water, earth and living creatures is to the world around us. That’s why we’re committed to reducing our footprint ‘from grain to glass’.

Accessibility

We’re pleased to have consulted Euan’s Guide to ensure that we provide disabled access information upfront to give all our visitors the confidence to visit our distillery and enjoy the experience. Please do let us know if you have any specific requirements at the time of your booking and a member of staff will be in touch.

Assistance dogs are permitted in the distillery and on tours. All other dogs are not, but well-behaved dogs are welcome in our shops and bars. Review our dog-friendly policy here.

Telephone | 01313 769494

Email | reservations.jwps@diageo.com

Awards

World Travel Awards – World’s Leading Spirit Tourism Experience (2023, 2024, 2025)

World Travel Awards – Europe’s Leading Spirit Tourism Experience (2023, 2024, 2025)

Icons of Whisky Scotland – Visitor Attraction of the Year (2023)

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Johnnie Walker Experience FAQs

Where is the Johnnie Walker Experience located?

The Johnnie Walker Experience is located at 145 Princes Street in central Edinburgh, Scotland. It sits within walking distance of Edinburgh Waverley Station and close to many of the city’s most popular attractions.

Is the Johnnie Walker Experience open to visitors?

Yes. Visitors can book immersive tours, guided whisky tastings and premium whisky experiences throughout the day.

Do you have to book online?

Advance booking is strongly recommended due to the popularity of the experience and limited tour capacity.

Can you visit without booking a tour?

Visitors may be able to access the retail store or rooftop bar without booking a tour, subject to availability, although booking an experience provides the full visit.